Charles W. Coale, Jr.

Professor of Agricultural and Applied Economics Emeritus

Expertise: Agricultural Economics

Research Interests
Business management and marketing.

Personal Information
Dr. Coale's major teaching thrusts are in off-campus conference and workshop teaching formats. Beginning in 1969, he has taught subject matter workshops dealing with management development, employee motivation, financial management, and marketing management. In this coherent program, he has developed extension leadership for the food industry, tested and implemented new management strategies, and provided new mechanisms for product diversification in seafood and other commodity markets.

Dr. Coale has taught a limited number of courses in the Department of Agricultural and Applied Economics in agribusiness management, personnel management, and a section of the Food Science off-campus course--Utilization of Marine Food Products.

Recent Publications

Papers

1997 Colavito, L., P. Trupo, C.W. Coale, Jr., D.W. Reaves, and G. Norton. Gateway to the Market for Southwest Virginia: A Feasibility Study, 1997. Virginia Cooperative Extension, Publication, 448-226/REAP R028, pp. 1-24.

1997 Mundy, K., Charles W. Coale, Jr., and Susan B. Sterrett. To Market... To Market... Seven Steps to a Marketing Plan for Horticultural Products. Virginia Cooperative Extension, 448-227/REAP R-029, pp. 1-58.

1996 Haby, M.G., T.E. Rippen, C.W. Coale, and R.J. Miget. Status of Seafood Quality and Safety Management Systems in Retail Seafood Departments. Abstract. Institute of Food Technologists. Annual meeting. New Orleans, Louisiana. June 23-26.

1996 Libey, G.S. and Michael B. Timmons. (Volume 1). Proceedings. Editors. Successes and Failures in Commercial Recirculating Aquaculture. Charles W. Coale, Jr. Symposium 2: Business Plans and Management -- "Marketing fish and Shellfish Products Grown in a Recirculating Aquacultural System (RAS)." Virginia Polytechnic Institute and State University, Roanoke, Virginia. July 19-21, pp. 116-127.

1996 Sterrett, S.B., S.D. Thornsbury, C.W. Coale, Jr., D.B. Taylor, S.G. Sturt, and J.W. Mapp. The Process for Evaluating Agricultural Alternatives: An Eastern Shore Example. Rural Economics Analysis Program. Publication 448-220/REAP R022. January, pp. 1-56.

1995 Haby, M.G., C.W. Coale, Jr., T.E. Rippen, and R.J. Miget. A Summary of [Seafood Department] Practices Observed and Recommended Changes to Ensure Maximum Shelf Life, Reduce Food Safety Risks, and Improve Labor Productivity. A Report Prepared for Wade's Markets. September 27, pp. 21.

1994 Haby, M.G., T.E. Rippen, R.J. Miget, and C.W. Coale, Jr. Developing Effective, Efficient Quality and Safety Management Programs for Retail Seafood Departments. A Workshop (Booklet) for the 1994 National Grocers Association Convention. Atlanta, Georgia. February 15, pp. 31.